Author's Posts

CNET calls Pixily a cool scan-by-mail service

Thursday, July 31st, 2008

CNET calls OfficeDrop a cool scan-by-mail serviceWe had a surprise gift on the morning of July 24th, four days after we launched. CNET’s Josh Lowensohn wrote an article about us titled, OfficeDrop turns stacks of paper into search-friendly scan“. He called OfficeDrop, a cool scan-by-mail service. How cool is that!?!

He talked about how OfficeDrop eliminates paper clutter from your life by scanning them and making them searchable. He also drew parallels between NetFlix and OfficeDrop and how like NetFlix, we leverage the postal service to make it easy to go paperless.

With CNET, ReadWriteWeb and many more blogs covering us, we are starting to see website traffic from all over the world. As of July 27th, we had visitors from 86 countries including Canada, UK, Germany, India, Japan, Philippines, Trinidad and many more countries. 

The blogosphere starts buzzing about Pixily!

Thursday, July 31st, 2008

By July 23rd, the blogosphere started buzzing about OfficeDrop. We are very excited and overjoyed on the kind of things people are saying about us. Here is what happened on July 23th, 2008:

Can Scanning as a Service Clean Your Desk?
Amazon Web Services Blog

 

Amazon wrote about us because we use Amazon data centers to host all our servers and to store all your documents. We choose Amazon because this is the same company you have come to rely on over 10 years to buy everything from books to electronics. Amazon now rents out its data centers to companies like OfficeDrop. Moreover, these data centers are one of the most secure centers in the world and are available 24/7. That means your documents and data are completely secure and accessible whenever you want and from wherever you want.

Put Your Paper Docs Online in 3 to 5 Days Max
ReadWriteWeb

This is the first mainstream blog that picked up our story and is not connected to us in any way. This story describes how OfficeDrop works and talks about our turnaround time. It also highlights how we are offering a service at a price point and in a package that consumers and small businesses can afford and is easy to use. This kind of service has always been available to large companies and for the first time you have access to this technology through OfficeDrop.

Here are few excerpts from the article:

“It’s the kind of service that big companies spend a lot of money on, now made affordable enough for anyone.”

“… That’s pretty awesome.”

Boston Globe says Pixily is a “Revolution in the mailbox”

Friday, July 25th, 2008

 Boston Globe says OfficeDrop is \One day after we launched OfficeDrop, we received a huge PR bump in the Sunday Boston Globe, the largest circulated daily in New England.  Scott Kirsner, Boston Globe’s columnist, wrote about his experience using the OfficeDrop service in his sunday column, Innovation Economy, under the title: Is paper piling up? Send it off to OfficeDrop.

Considering we did not hire a PR agency, this is a big coup for us. We got introduced to Scott through a mutual connection. When we described what OfficeDrop is, Scott liked our idea and wanted to write about us. Over the course of a week, Scott tried our service, interviewed us in person and followed up with questions on the phone. From the time the column hit the streets on July 20th, over traffic has spiked, and the blogosphere has been buzzing about us (more on this in a later post).

In addition to the article, Scott conducted a an extensive interview and produced a three minute video. He asked us questions such as why we choose to boot-strap and not go for venture funding; what are the benefits of cloud computing and why we choose Amazon web services.

Here are few excerpts from the article and the video:

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Goodbye Paper, Hello Pixily! – Launched July 19th, 2008

Saturday, July 19th, 2008

Get Organized, Go Paperless, Get OfficeDropWe are very excited to share the great news. OfficeDrop launched its service on July 19th, 2008, less than one year since the company was founded. OfficeDrop is now open for business.

When Anand Rajaram, Vikram Kumar and I founded the company in August of 2007, we set a lofty goal of going live within a year. We had a lot of work to do, but we did it! We managed to go to market within a year. We are very proud of our achievement.

Like many successful ventures, we had the help of many who have made our dream come true: our spouses, our employees, our advisors, our customers, our friends and many well wishers.

First and foremost, Anand, Vikram and I would like to thank our respective spouses Gayatri, Vidya and Shivani. Without their support, this venture would have been dead the day it was conceived. If the three of us were able to pursue OfficeDrop full-time and work on it every waking hour, it is because they stood by us and shouldered the majority of the responsibilities. 

Without all the hard work, initiative and perseverance of our employees we would not have built a winning product. For them, the product came first and everything else was next. They always looked for opportunities to make the product better and went the extra mile to realize them. We are truly fortunate to have a great team.

OfficeDrop is a customer-centric company. From the beginning we have engaged our customers and have designed the product to suit their needs. We would like to thank all the focus group participants, usability interview participants and our beta customers for supporting us over the last eight months and for giving us timely, critical and crucial feedback. They shaped the product and made it awesome. We hope that our customers will continue to support and help us evolve OfficeDrop into a valuable service for all.

Last but not the least, I would like to thank our advisors, Prof. Karl Ulrich, and Dean Harris, our friends, well wishers and business partners who supported us in the last one year in ways we did not even imagine. They connected us with the right people, they shared their wisdom, imparted knowledge and when times where tough, they encouraged us.

Please do join us in our celebration and if you have not already signed up for OfficeDrop, please do now and experience the revolution.

Yours truly,

Prasad Thammineni
Vikram Kumar
Anand Rajaram

Only 11% of NSTAR customers have adopted eStatements

Wednesday, July 9th, 2008

Only 11% of NSTAR customers have adopted eStatements or gone paperlessOnly 11% or 150,000 of the 1.4 million customers of NSTAR [1. NSTAR Launches Latest Effort to Help Customers "Go Green" ] have gone paperless by adopting eStatements. You would think this number would be much higher since electric and gas statements are probably the first set of statements you want to go paperless with. The charges are usually around $100 to $200 a month, do not vary much from month to month, there are usually no late fees for forgotten payments and even my grandmother knows that she needs to pay the electric bill every month. In comparison, the charges on your credit card statements are much higher, vary significantly from month to month, and have high late fees justifying reasons to hold on to paper statements.

This low rate of eStatement adoption comes as no surprise to us at OfficeDrop. We at OfficeDrop have been studying paper accumulation habits among households and businesses for the last 10 months and have found that people still like to receive paper statements even if they have signed up eStatements. Some of the reasons they have cited are:

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Xerox sacrifices duplex scanning to lower DocuMate Scanner to $400

Sunday, July 6th, 2008

Xerox\'s least expensive sheet-Fed Document Scanner - DocuMate 150 Xerox sacrificed the most important duplex scanning (two-sided) feature on their sheet-fed scanners in order to break the $400 price barrier. Announced on June 23, 2008 and priced at $399, the Xerox DocuMate 150 is their cheapest sheet-fed document scanner. Announced on June 23, 2008, the DocuMate 150 is priced at $399. You can find it for around $350 by searching on price comparison sites like pricegrabber.com. If you buy this scanner, you will have to scan each page twice to be able to digitize both sides of the page. Considering this being a significant limitation, I am not sure how many units of this model that Xerox will sell.

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The rich accumulate more paper and hence more clutter

Thursday, July 3rd, 2008

More money you make the more paper you collectYes, the more money you make, the more paper you collect. This statement may sound far fetched but it is mostly true. Our firm, OfficeDrop has been studying paper collection habits for almost a year and has found that the education, wealth and age are directly correlated to amount of paper you accumulate.

If you are wondering how I am able to make such a bold statement, let us see what the different sources of paper are and how these sources are impacted by wealth, age and education.

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Paper: Can’t live with it… Can I live without it?

Thursday, June 19th, 2008

I think I am finally beginning to understand my twisted relationship with paper.

As a student at Columbia Business School, I spent the past year shuffling around the massive piles of paper: class notes, problem sets, articles, course readers, bank statements, bills, and receipts. Given my constant frustration with this, you’d think that I’d be a little more paper savvy. Sadly, I too am a contributor to the sobering statistic that most documents are printed or copied up to 19 times.

Last week, we here at OfficeDrop wrapped up a critical project. We’d done much of it using shared documents and, as a result, had not really generated a lot of paper in the process. When looking at the final version, I thought I’d print a copy of the 43-page doc for our files. Why? I’m not entirely sure. Perhaps, I thought I would be nice to sit down and read through the document later, at my leisure. I always find that I retain more information when I read a hard (versus onscreen) copy of a document. Maybe I just wanted the hard-copy evidence of our accomplishment- a little trophy, if you will. Either way, a colleague stopped me: “We don’t print.” He was right– that’s just not our gig here. We’re trying to help people sort through the paper in their lives, not add to the pile.

I thought about my knee-jerk reaction to print the doc, thinking about why I prefer (or believe that I prefer) reading physical, rather than digital, documents. It dawned on me that the big difference is that I usually read paper documents armed with a pen, pencil, or highlighter. I underline as I read along and make notes, most of which are illegible, even to me, in the margin. Since I end up underlining half of the text, little argument could be made that I am highlighting the most important parts of a document.  Maybe I just drag my pen along the page so that I pay attention to what I am reading. Catherine Marshall, a reasercher at the Center for the Study of Digital Libraries at Texas A&M, studied copies (8 – 20 copies each) of various texts from a university library to try to figure out exactly why people annotate the way that they do. Interestingly, she found that:

“annotations become a visible trace of the reader’s attention when the material is difficult and in narrative form; in other words, attention is easier to maintain if the material is relatively accessible. Philosophy texts, with their oftentimes dense narratives, are particularly prone to page after page of highlighting or underlining.”

Perhaps this is one of the reasons that the shift to paperless systems has not occurred. People (myself included) need to be able to interact with their documents. Current software applications don’t support such interaction. This is what we’re working to fix at OfficeDrop, i.e. bringing your paper documents to life. If users are able to annotate their digital documents, with the same ease and intuition made possible be a pen, they won’t need to print these documents out. Even when they’ve made comments on paper copies, these can be scanned into OfficeDrop for easy storage, sharing, and search.

We’re hoping that this will help reduce prevalence of impulse printing and maybe, just maybe, help people live in harmony with their documents.

How did we come up with the idea for Pixily?

Wednesday, June 11th, 2008

I get this question a lot when I tell people what OfficeDrop is. Like most business ideas, the idea for OfficeDrop was born out of a personal need. Well, here is the story behind OfficeDrop:

After starting four companies, I went back to Wharton Business School to get an MBA in 2005. After I wrote my last exam in April 2007, I looked at 8000 pages of bulk packs and course notes and asked myself if there is a way I can keep those without having to carry them everywhere I moved. The more I thought about it, the more it made sense to digitize all documents and carry just the Adobe PDF versions of the paper. There would be be no need for paper anymore and I can find any article, business case or class note, just by searching the documents using keywords.

After some research, I bought a high-end scanner for $800 and spent two weeks scanning all these pages. I also converted these pages into searchable PDFS similar to what OfficeDrop offers today. Even though it was a painful and a time-consuming process, it was well worth it. I refer to these documents all the time just by searching on the keywords in the documents. I have classmates calling me asking if I could share my digital versions with them. Of course, I only share them with those people who took the classes with me – just to be sure I am not violating any copyrights.

After I moved back to Boston I started performing due diligence on four of my ideas including that of OfficeDrop. The more I talked to people about OfficeDrop, the more I heard from people how much they liked it and how they wish they could use such a service. I called our part-time accountant and asked her what she does with all our documents after they are processed. She responded by saying that she stores them in her basement along with her 49 other clients documents in boxes. When I mentioned the idea to her, she was excited. This were her words: “With this idea, my clients can access their documents whenever and from wherever they want. I do not need to go looking for them anymore. This would be a huge time and money saver”. Having the customer validation, I decided to put together a team and pursue OfficeDrop.

I spoke to Anand Rajaram and Vikram Kumar (my partners in OfficeDrop) who were running jPeople (my previous startup) about what they thought about the idea. They loved the idea and they told me they could relate to the problem. Vikram is the super-organizer and Anand like me is a wannabe-organizer. All of us spend time either organizing documents into folders or in finding documents when needing them.

I asked Anand and Vikram if they are willing to join me full-time in making OfficeDrop a reality and bring paper to life. After some deliberation they said yes and in August of 2007 we founded OfficeDrop and like they say: the rest is history.

What is Pixily and How can I sign-up?

Sunday, June 1st, 2008

I think you will all agree that the best way to launch the OfficeDrop blog is by answering questions that we are asked often when we talk about OfficeDrop with friends, and potential investors and customers.

What is OfficeDrop?

OfficeDrop helps professionals, home offices and small businesses aggregate, organize and find paper and digital documents. You save time, money, space and trees.

How does OfficeDrop mail-in and upload service work?

You mail-in your paper documents at least once a month in pre-paid envelopes and boxes. We scan them into your account and make them searchable. Yes, we make the actual content in the page searchable. When you need a document, all you have to do is search on its content and then download PDF versions of your documents or share them with customers, colleagues and friends. You can also upload all your digital documents and protect them from hard drive failures and natural disasters.

Is OfficeDrop service available today?

OfficeDrop has been in invite-only beta since February 2008 and we have 100s of users using the service. To celebrate our blog launch, we have a limited number of invites available for our early blog readers. Enter pixily-blog for the invite code at www.pixily.com.

How much does it cost?

We are still finalizing our payment plans. Our mission is to democratize expensive Be rest assured that the price will be affordable and provide value for its cost.

Will it be a subscription service?

Yes, it will be a monthly-subscription service.

What can I do with OfficeDrop?

All our paid subscription packages have the following features:

  • Mail your documents and receive them back after digitization using prepaid envelopes and boxes. Postage is FREE both ways
  • Upload all your digital documents
  • Plans start at 3000 online digital pages, about 5 years worth of documents
  • Find documents just by specifying keywords in your paper and digital documents
  • Apply labels to your documents to help you organize
  • Safely share your documents with customers, colleagues and friends
  • Download searchable PDF versions of your paper and digital documents

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