Archive for the ‘Market Research’ Category

An Introduction to Cloud Computing for Small Business Owners

Wednesday, February 24th, 2010

What is Cloud Computing?

Maybe you’ve heard of cloud computing. Maybe you already use it. For people that don’t know, cloud computing is a great way for small businesses to utilize IT resources without costs and responsibilities of physical infrastructure. Since we consider ourselves as operating ‘in the cloud,’ we want you to understand what, exactly, this means.

Understanding the Metaphor:

To explain the metaphor, the cloud is the internet – no big secret and computing is…computing.

So, essentially, cloud computing is a platform for accessing and utilizing your businesses IT via the internet. This means nearly all of your IT resources – your servers, data storage, software/ programs – are hosted on the internet. It used to be that all of your computing would have to be done by your own servers, hardwired to your business. Now that the internet is around, your servers don’t have to be hardwired, and you don’t even need to have your own. Instead, you can rent server space from anywhere in the country from people like Amazon, who have already paid the overhead. Utilizing this system with SaaS, which does the same thing with software, one could theoretically run an entire business from various cyber cafés (if those still exist) without purchasing any of their own personal hardware or software at all.

Why this is great for small businesses:

Cloud computing does a few things for a small business. In general, it offers a more versatile model both technically and economically. With cloud computing, you don’t have your own servers/hardware. On the economic end of things, operating in the cloud lets you pay as you go, and you only pay for what you use. So on one hand you have lower startup costs because you don’t have to purchase expensive equipment when you are getting started. On the other hand, cloud computing allows for great scalability, since you don’t have to keep buying servers every time you add an employee or a new software system. It’s the scalability of cloud computing that makes it especially effective with quickly growing small businesses.

In addition, cloud computing removes the need for an IT expert on payroll. Unless your company is actually developing software, you don’t need the techies that would normally be running around putting out sever fires.

Now, most small businesses are probably not going out and directly purchasing cloud computing units from Amazon. But where a small business can take advantage of cloud computing is in purchasing basic software like CRM, help desk, document management, email and more. Instead of purchasing hardware, buying software on a disk and hiring an IT professional to setup the hardware install that software a small business can purchase software over the internet - typically with no installation required - from a Software-as-a-Service provider. Usually this means that you’ve got a monthly contract instead of a big up front purchase. And, as we’ve already mentioned, you don’t need to buy a server to host the software!

We operate by the same principles:

OfficeDrop works similarly to cloud computing but with scanning and document management software.

On the scanning side, buying high quality scanners and formatting scans to a computer is a very expensive process, but you don’t have to pay all that – we already have. Instead, you pay one low monthly fee to use the system we’ve already implemented.

Once we scan your paper documents, we put them in the cloud too, as digital documents so you can search and access them from any internet connection. Again, you don’t need to own your own server and remote backup if you use our online document management system. Plus, you won’t have to set up things like VPNs if you want to access your documents remotely - you can just use the browser on your laptop or iPhone.

Cloud Content Management

Learn about Cloud Content Management and how it can help your small business embrace the power of cloud computing and enterprise asset management - at a fraction of the cost.

We’re happy to be a part of the cloud computing trend here at OfficeDrop, and hope you take advantage of the benefits it can offer your small business.

Tech Tips for Small Biz on About.com

Friday, January 29th, 2010

You may know of About.com, a database/website of helpful articles on almost everything. About.com runs an extensive section for entrepreneurs, which is a great resource for tools, tips and stories about everything involved with entrepreneurship. Included are articles about becoming an entrepreneur, drawing customers, marketing, as well as discussions, and examples of new and upcoming businesses.

In a recent discussion, small businesses contributed to the story “How Entrepreneurs Are Using Technology to Reduce Cost & Increase Profits.” Six company reps, including one from OfficeDrop, contributed to the discussion, resulting in a valuable list of ways web and other technology can be employed to benefit your small business. Below we outline the best tips we found in the discussion along with some quotes from contributors.

  • Gaining customers through Internet and Social Media:
    “E-mail newsletters, blog, Twitter, & Facebook have all allowed us to maximize our exposure and reach new audiences.”
  • Using Google Apps:
    “Google Contacts allows you to share your contact list with fellow employees.”
  • Operating in the cloud:
    “Moving your existing network to a cloud-based model is easy to do, and the cost is usually recovered within the first year.”
  • Using Smartphones:
    “Smartphones allow us to connect with each other and valuable customer data.”

In our contribution, which you can read here, we outline the technology we use to increase productivity and maintain low costs.

One of the technologies we use is our own service, employing a OfficeDrop online account to manage bills and other important documents that need to be organized and easily accessed later. In addition, we use other cloud-based SaaS providers for things like contractor billing, email marketing, and document sharing. See our post about SaaS  marketing tools for small business for more details.

We hope that the About.com’s page for entrepreneurs can be helpful to you, and that your business can benefit from some of the technology discussed.

Know Thy User - How Google Maps India got it right

Sunday, December 27th, 2009

Google Maps recently announced an updated version of Google Maps India. Reading on how they went about fixing the problems with Google Maps India  brings me back fond memories of how we went about designing OfficeDrop’s user interface.

As noted in earlier blog posts, we take a lot of care about usability at OfficeDrop. Back in the early days of the company, we visited people’s homes to figure out how they handled paper, how they looked for information in paper (quick flipping through, with eyes gazing at prominent landmarks such as logos, headings etc,.) and what kind of organization and retrieval schemes were in play. We conducted dozens of interviews and tried to precisely understand how people perceive paper in their information life.

All this research, tons of experimentation and gallons of caffeine resulted in our “Snippet view”. The thumbnail (to the left) gives a telescopic/big-picture view of the page, and the snippet (to the right) anchors our vision to familiar logos, and patterns (such as Billing Date and Account number) mimicking what we do when we flip through stacks of paper. The labels and other metadata (below) provide the necessary context. All in all, they are discrete nuggets of information in perfect harmony. Our users love it. The same view extends very well during search and adds rich context to the search terms.

Snippet View Displaying Search results with visual context

Snippet View Displaying Search results with visual context

So, as simple as it sounds, know thy user. It will help your product and they will love you for it. I am glad we got it right the first time.

Pixily Scans Google QR Code

Wednesday, December 9th, 2009

You may have heard about Google’s new QR code, an innovation from Google that allows users to learn more about a company by scanning a special bar code with their cell phones. If you are a Google Local enabled business you may have received a Google sticker/decal in the mail recently; we at OfficeDrop did (and you can see our scan of it below.)

What is Google’s 2D QR Code?

Here is the Google Maps sticker, with the 2D scannable QR code, that OfficeDrop got in the mail yesterday. Scroll to see it on the lower right of the image:

This 2D QR code is actually a bar code. A camera phone equipped with the right software can scan the QR code, launch a web browser and pull up specific information relating to that particular code! Of course, the new Google Android (or Droid) phones have the ability to read these 2D codes. The scanner is then directed to the company’s Google Map’s ‘Place Page.’ As you can imagine, this creates a lot of incentives for businesses to duplicate and post their unique code for the public to scan. This will allow customers and potential customers to learn more about your company.

Scan Google QR Code

Google hopes you will place the decal you got with the QR code in your businesses window. Then potential customers will use their Droid phones to scan the 2D code and learn more about your business. But you can scan and reprint this decal, and place it in multiple windows or locations! You should not hesitate to scan the sticker into a PDF for later use. With OfficeDrop document scanning service, you can scan your code and save it as a PDF. The code will be printable so that it can be read by cell phones and other QR bar code readers.

  • Scan your QR code

  • Print your code

  • Post and get found!

You can also have your code read off a computer screen once it is in digital storage - another excellent way to spread your company’s message to potential customers. Try using your Google phone to read the bar code in the OfficeDrop decal we’ve scanned above!

A few tips if you are going to scan your businesses Google Local 2D QR code:

  • Image quality matters. Scan you Google decal at at least 200 DPI. Anything less could result in an image that your customers are unable to properly scan with their phones.
  • If you have multiple locations, and have received multiple decals with 2D codes from Google, you should be careful not to mix up the decals. You don’t want place a code for one location at your other place of business.

US Government to Help Hospitals Transition to Electronic Medical Records

Thursday, August 20th, 2009

Media outlets are reporting that Vice President Joe Biden is going to announce a $1.2 billion program to help hospitals convert their existing medical records and record systems to electronic medical records. These grants will become available after October 1st, once the federal government’s new fiscal year begins.

At OfficeDrop, we are very hopeful that digital medial records will help make health care more efficient AND help doctors provide better care. Of course, digitizing all those existing medical charts is going to be a lot of work!

Only 11% of NSTAR customers have adopted eStatements

Wednesday, July 9th, 2008

Only 11% of NSTAR customers have adopted eStatements or gone paperlessOnly 11% or 150,000 of the 1.4 million customers of NSTAR 1 have gone paperless by adopting eStatements. You would think this number would be much higher since electric and gas statements are probably the first set of statements you want to go paperless with. The charges are usually around $100 to $200 a month, do not vary much from month to month, there are usually no late fees for forgotten payments and even my grandmother knows that she needs to pay the electric bill every month. In comparison, the charges on your credit card statements are much higher, vary significantly from month to month, and have high late fees justifying reasons to hold on to paper statements.

This low rate of eStatement adoption comes as no surprise to us at OfficeDrop. We at OfficeDrop have been studying paper accumulation habits among households and businesses for the last 10 months and have found that people still like to receive paper statements even if they have signed up eStatements. Some of the reasons they have cited are:

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The rich accumulate more paper and hence more clutter

Thursday, July 3rd, 2008

More money you make the more paper you collectYes, the more money you make, the more paper you collect. This statement may sound far fetched but it is mostly true. Our firm, OfficeDrop has been studying paper collection habits for almost a year and has found that the education, wealth and age are directly correlated to amount of paper you accumulate.

If you are wondering how I am able to make such a bold statement, let us see what the different sources of paper are and how these sources are impacted by wealth, age and education.

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