On Tuesday, October 5th, Healy Jones – OfficeDrop’s Vice President of Marketing, will be speaking at the “Customer Development: The Second Decade — with Steve Blank’s co-author Bob Dorf.” The event will start at 6 PM and will be hosted at Microsoft’s NERD Center, One Memorial Drive in Cambridge, MA.

The event is free (sponsored by General Catalyst, a local venture capital firm.) To register for the customer development event click here.

More about the conference: At Customer Development: The Second Decade, a FutureM event organized by General Catalyst Partners and FastIgnite, Bob Dorf will provide an exclusive peek “under the covers” at some of the many new rules and advancements that Steve, Bob and the ecosystem of thousands of entrepreneur, marketer and investor practitioners have developed over the past several years. The event will feature a keynote by Bob, guest appearances by entrepreneurs and executives who have successfully applied customer development in their businesses and a discussion led by General Catalyst Executive in Residence and FastIgnite CEO Simeon Simeonov.

The main speaker will be Bob Dorf

The March 1999 Fortune magazine raved about The One to One Fieldbook, which Bob Dorf co-authored, saying, “if your company is launching a customer-focused strategy…it sets the agenda.” Bob has advised more than a score of startups on customer development, including Steve Blank’s startup, Epiphany, as well as Broadvision, and Markettools, among others. Entrepreneurial from the age of 12, he personally founded six substantial startups, including—as he puts it—“two homeruns, two base hits, and two solid tax losses.”  Dorf+Stanton Communications, founded at age 22 in his living room, grew from a staff of two—Bob and a St. Bernard—to more than 150, when Bob sold it in 1989. Dorf lives in Stamford with his wife Fran, a serial published novelist. An avid bicyclist and skier, Bob’s proudest startup by far is daughter Rachel, a psychologist who recently made him a grandpa.

Simeon Simeonov, a well known Boston-are CEO/VC, will be the moderator

A parallel entrepreneur and investor, Sim has co-founded several companies, most recently Better Advertising & Thing Labs, and has played a key role in dozens of v1.0s, financings and exits. Through a partnership between FastIgnite and General Catalyst Partners, Sim helps entrepreneurs with big ideas find Product/Market Fit and happy, paying customers while building a team and raising capital along the way. Previously, Sim was a partner at Polaris Venture Partners and chief architect at Allaire and Macromedia (now Adobe). He blogs at blog.simeonov.com, tweets as @simeons and lives in the Greater Boston area with his wife, son and an adopted dog named Tye.

Other Speakers

David Cancel, serial entrepreneur and founder of Compete, Lookery, Ghostery and Performable.

Andy Moss, founder and CEO of ESMZone.

Andy Greenawalt, founder and CEO of Perimeter eSecurity and Continuity.net.

Healy Jones, founder of Startable and VP Marketing at OfficeDrop.

Rob May, founder and CEO of Backupify.