Archive for the ‘Market Research’ Category

The Cloud Makes All Services Frenemies

Tuesday, October 18th, 2011

An important business philosophy that we have here at OfficeDrop is the concept of “Frenemies” – we will work with other services that would historically have been considered competition if it makes sense for our customers. It means that we value our customers’ workflow and actively look to integrate our cloud filing system with other online, cloud and SaaS services that our customers are using. Our customers are small businesses who want to move to a “digital office” and away from having their different work processes silo’ed into particular, proprietary applications.

What’s a Frenemy (or Frienemy, depending on how you spell it)?

We believe that the cloud has changed the way software will be used. Old, desktop software that wrote special, unique and proprietary files and that trapped your data are out. Remember when a file could only be opened by the program that created it? Well, in the cloud all the smart providers have open APIs, which means your data can now be pushed (securely, of course!) from one application to another – making it easier for you to get your work done. This means that our service may have to work with other online storage companies, or companies that have overlapping features. Should we be competing with these companies and avoid integrating with them?

No.

We can only survive if our clients WANT to use our service. They can get their data out at any time, so we need to offer the best paper-focused, searchable storage service we can – and let customers use other best in class services in conjunction with ours – like our FreshBooks document management integration. We’ve got an open API, and if someone who might be close in features wants to connect with our service they are very much able to create a tight integration with the OfficeDrop service.

OfficeDrop Articles on the Frenemy Concept

Prasad wrote about how competing in the cloud is making companies frenemies in TechCrunch. Today he penned one on “Building a Business Around Frienemies” for FastCompany.

Frienemies

Android From a Mobile Product Manager’s Perspective

Wednesday, August 10th, 2011
android eclair

Android Eclair - yet another dessert named OS by Android

Anand Rajaram, an OfficeDrop co-founder and our chief product officer, just wrote a piece for Techrepublic called “10 Things I Hate About Android.” Of course, not to be totally negative on Android, the subtitle is “and some work arounds that help.”

OfficeDrop has now released a series of mobile apps on different platforms – our iPhone PDF app, iPad App, Android Scanner App, and the PaperPort Anywhere iOS and Android apps. Anand has led the charge on all of these mobile applications. It was a lot of work! And he also has gotten a pretty deep view into the development and marketing side of these different mobile platforms.

Android is now the leading smartphone mobile application, selling more units than RIM or Apple. But it’s still got a long way to go before it’s an app developers paradise. There are some great signs that Google is taking the problems with the platform seriously, such as getting handset makers and carriers to agree to more frequent OS updates. And Google is pouring resources into the operating system as well.

But there are significant issues with Android. Anand goes into his top 10 in this article. This includes things that are nightmares for developers and QA people, like the software and hardware fragmentation, security issues, and the problem of getting found in Google Android marketplace (fyi, here is OfficeDrop’s Android app in the Google Android Marketplace! Now you can find it!)

 

 

OfficeDrop Co-Founder Anand Rajaram on Site Conversion

Friday, October 15th, 2010

anand-rajaram-mugshotOfficeDrop’s co-founder, Anand Rajaram, has recently written a post on tests we used here at OfficeDrop during our recent site redesign to optimize our conversion rate. The post is found on Performable’s blog here: Optimizing Conversion Rates with Simple Tests.

When we remodeled our site, we took advantage of a large number of online tests to make the site experience better. Anand set up and ran some pretty cutting edge tests that helped us understand what our visitors were looking for, how they interacted with the site and where they got confused/lost the message/didn’t like the navigation. The post I’ve linked to above is the first in a series that he is going to write on how we did this.

Anand mentions a few pretty cool, cutting edge testing tools that we used, including UserTesting, Feedback Army, and FiveSecondTest.

performable-logo-260wSpecial thanks to the folks over at Performable for giving us the opportunity to post on their blog. They are a local, Cambridge MA company focused on helping startups turn website visitors into customers, and are a great contributor to the startup scene here in the Boston area.

OfficeDrop: All About the Cloud

Friday, September 3rd, 2010

At OfficeDrop, we’ve noticed more and more visitors coming to our site who’ve searched for the word “cloud.” But since the cloud has so many meanings to so many people, we’d thought we’d explain how we see small businesses taking advantage of the power of cloud computing to get more out of their paper and digital documents. Our understanding of how businesses use the cloud is rapidly evolving as we grow!

Connecting Cloud Services

Connecting Cloud Services

Connecting Cloud Services

More and more, we are seeing the benefits of the cloud in terms of connecting data to other services. Paper no longer has to be stuck in a silo’ed document management service, but can instead be accessed and shared with other software via a cloud filing cabinet. Data can be pushed from one place into another to take advantage of unique technologies – like Evernote’s amazing mobile clients or FreshBooks’ unique invoicing software. (OfficeDrop has recently released an API to allow other software developers to build off of our document scanning service and digital filing system/digital office.) Cloud content management makes this all possible.

Why Cloud Computing Is Great for Small Businesses

Cloud computing is great for small businesses for a number of reasons. As we mentioned in our blog post, “An Introduction to Cloud Computing for Small Business Owners:”

“Cloud computing is a platform for accessing and utilizing your businesses IT via the internet. This means nearly all of your IT resources – your servers, data storage, software/ programs – are hosted on the internet. It used to be that all of your computing would have to be done by your own servers, hardwired to your business. Now that the internet is around, your servers don’t have to be hardwired, and you don’t even need to have your own. Instead, you can rent server space from anywhere in the country from people like Amazon, who have already paid the overhead. Utilizing this system with SaaS, which does the same thing with software, one could theoretically run an entire business from various cyber cafés (if those still exist) without purchasing any of their own personal hardware or software at all.”

We Are Still Learning About the Cloud – From Our Customers!

OfficeDrop continues to learn more and more about how small business owners want to interact with the cloud (and their data!) When we first founded the company 3 years ago (wow, that’s a long time) we thought that web browsers would be the favorite way for users to access their data. But we were wrong. With the success of our downloadable apps, we’ve noticed something pretty amazing: Business owners like to use applications to visit the cloud, not browsers.

Beyond the Cloud Filing Cabinet and OfficeDrop’s Cloud App Strategy

As our cloud scanning software app, ScanDrop, continues to take off and since our iPad “paper to go” app was in the top 10 business ipad applications in itunes, we’ve realized that apps are a great way to interact with the cloud.

OfficeDrop Free App Downloads

OfficeDrop Free App Downloads

And by “realized” we mean that our customers made it clear that they like apps!

Our CEO, Prasad, has been busy training some of our web developers in desktop programming, and our CTO, Vik, has dusted off his Objective-C skills for our Mac versions.

We will have a new way to interact with our cloud digital filing service from the desktop soon for Windows users. And Mac users will soon be able to scan to the cloud just like their PC friends.

We are also busy working on creating workflow specific desktop/cloud solutions for paper intensive industries, starting with accountants and bookkeepers. We just did the first demonstration of our new bookkeeping software, which was very well received, and hope to enroll beta users toward the end of the month. This software will connect the popular QuickBooks software with paper in a number of powerful ways: from the scanner, desktop and cloud. Let us know if you are interested in trying this service!

We are having a ton of fun here at OfficeDrop, helping business owners harness the power of cloud computing. Of course, we haven’t forgotten the importance of actually speaking with customers. Give us a call at 888-674-6493 if you ever want to chat about getting your paper and filing cabinets into the cloud!

OfficeDrop Featured on QuestionPro Blog

Friday, March 26th, 2010

It’s been a few weeks since we changed our name, and the change is turning out really well. Customers are happy with the new name and it has done wonders in better defining our business’ personality.

We learned a lot about changing a business’ name, and now you can see some of our process on QuestionPro.com. The article outlines some of the techniques we used to come up with our new name, and provides tips for businesses thinking of making a similar change.

Thanks to QuestionPro for taking interest in our name change and turning our story into a learning experience!

OnStartups Features OfficeDrop Name Change Techniques

Monday, March 22nd, 2010

As you know, we recently changed our name from Pixily to OfficeDrop, as announced in our name change blog post. Coming up with a new name was a challenge for the company, but we came up with a few techniques that made it effective, painless, and even fun.

We shared the details of our name change process with HubSpot CTO and co-founder, Dharmesh Shah, who was kind enough to feature it on his popular blog, OnStartups.com as the post How to Pick A Company Name: Tips From The Trenches.

If you’re curious about the details of how we chose our name, or are thinking about changing your own company’s name, we recommend that you check out our story on Dharmesh’s blog. We learned a lot about changing a company name, and would love to help others thinking of doing the same.

An Introduction to Cloud Computing for Small Business Owners

Wednesday, February 24th, 2010

What is Cloud Computing?

Maybe you’ve heard of cloud computing. Maybe you already use it. For people that don’t know, cloud computing is a great way for small businesses to utilize IT resources without costs and responsibilities of physical infrastructure. Since we consider ourselves as operating ‘in the cloud,’ we want you to understand what, exactly, this means.

Understanding the Metaphor:

To explain the metaphor, the cloud is the internet – no big secret and computing is…computing.

So, essentially, cloud computing is a platform for accessing and utilizing your businesses IT via the internet. This means nearly all of your IT resources – your servers, data storage, software/ programs – are hosted on the internet. It used to be that all of your computing would have to be done by your own servers, hardwired to your business. Now that the internet is around, your servers don’t have to be hardwired, and you don’t even need to have your own. Instead, you can rent server space from anywhere in the country from people like Amazon, who have already paid the overhead. Utilizing this system with SaaS, which does the same thing with software, one could theoretically run an entire business from various cyber cafés (if those still exist) without purchasing any of their own personal hardware or software at all.

Why this is great for small businesses:

Cloud computing does a few things for a small business. In general, it offers a more versatile model both technically and economically. With cloud computing, you don’t have your own servers/hardware. On the economic end of things, operating in the cloud lets you pay as you go, and you only pay for what you use. So on one hand you have lower startup costs because you don’t have to purchase expensive equipment when you are getting started. On the other hand, cloud computing allows for great scalability, since you don’t have to keep buying servers every time you add an employee or a new software system. It’s the scalability of cloud computing that makes it especially effective with quickly growing small businesses.

In addition, cloud computing removes the need for an IT expert on payroll. Unless your company is actually developing software, you don’t need the techies that would normally be running around putting out sever fires.

Now, most small businesses are probably not going out and directly purchasing cloud computing units from Amazon. But where a small business can take advantage of cloud computing is in purchasing basic software like CRM, help desk, document management, email and more. Instead of purchasing hardware, buying software on a disk and hiring an IT professional to setup the hardware install that software a small business can purchase software over the internet – typically with no installation required - from a Software-as-a-Service provider. Usually this means that you’ve got a monthly contract instead of a big up front purchase. And, as we’ve already mentioned, you don’t need to buy a server to host the software!

We operate by the same principles:

OfficeDrop works similarly to cloud computing but with scanning and document management software.

On the scanning side, buying high quality scanners and formatting scans to a computer is a very expensive process, but you don’t have to pay all that – we already have. Instead, you pay one low monthly fee to use the system we’ve already implemented.

Once we scan your paper documents, we put them in the cloud too, as digital documents so you can search and access them from any internet connection. Again, you don’t need to own your own server and remote backup if you use our online document management system. Plus, you won’t have to set up things like VPNs if you want to access your documents remotely – you can just use the browser on your laptop or iPhone.

Cloud Content Management

Learn about Cloud Content Management and how it can help your small business embrace the power of cloud computing and enterprise asset management – at a fraction of the cost.

We’re happy to be a part of the cloud computing trend here at OfficeDrop, and hope you take advantage of the benefits it can offer your small business.

Tech Tips for Small Biz on About.com

Friday, January 29th, 2010

You may know of About.com, a database/website of helpful articles on almost everything. About.com runs an extensive section for entrepreneurs, which is a great resource for tools, tips and stories about everything involved with entrepreneurship. Included are articles about becoming an entrepreneur, drawing customers, marketing, as well as discussions, and examples of new and upcoming businesses.

In a recent discussion, small businesses contributed to the story “How Entrepreneurs Are Using Technology to Reduce Cost & Increase Profits.” Six company reps, including one from OfficeDrop, contributed to the discussion, resulting in a valuable list of ways web and other technology can be employed to benefit your small business. Below we outline the best tips we found in the discussion along with some quotes from contributors.

  • Gaining customers through Internet and Social Media:
    “E-mail newsletters, blog, Twitter, & Facebook have all allowed us to maximize our exposure and reach new audiences.”
  • Using Google Apps:
    “Google Contacts allows you to share your contact list with fellow employees.”
  • Operating in the cloud:
    “Moving your existing network to a cloud-based model is easy to do, and the cost is usually recovered within the first year.”
  • Using Smartphones:
    “Smartphones allow us to connect with each other and valuable customer data.”

In our contribution, which you can read here, we outline the technology we use to increase productivity and maintain low costs.

One of the technologies we use is our own service, employing a OfficeDrop online account to manage bills and other important documents that need to be organized and easily accessed later. In addition, we use other cloud-based SaaS providers for things like contractor billing, email marketing, and document sharing. See our post about SaaS  marketing tools for small business for more details.

We hope that the About.com’s page for entrepreneurs can be helpful to you, and that your business can benefit from some of the technology discussed.

Know Thy User – How Google Maps India got it right

Sunday, December 27th, 2009

Google Maps recently announced an updated version of Google Maps India. Reading on how they went about fixing the problems with Google Maps India  brings me back fond memories of how we went about designing OfficeDrop’s user interface.

As noted in earlier blog posts, we take a lot of care about usability at OfficeDrop. Back in the early days of the company, we visited people’s homes to figure out how they handled paper, how they looked for information in paper (quick flipping through, with eyes gazing at prominent landmarks such as logos, headings etc,.) and what kind of organization and retrieval schemes were in play. We conducted dozens of interviews and tried to precisely understand how people perceive paper in their information life.

All this research, tons of experimentation and gallons of caffeine resulted in our “Snippet view”. The thumbnail (to the left) gives a telescopic/big-picture view of the page, and the snippet (to the right) anchors our vision to familiar logos, and patterns (such as Billing Date and Account number) mimicking what we do when we flip through stacks of paper. The labels and other metadata (below) provide the necessary context. All in all, they are discrete nuggets of information in perfect harmony. Our users love it. The same view extends very well during search and adds rich context to the search terms.

Snippet View Displaying Search results with visual context

Snippet View Displaying Search results with visual context

So, as simple as it sounds, know thy user. It will help your product and they will love you for it. I am glad we got it right the first time.

Pixily Scans Google QR Code

Wednesday, December 9th, 2009

You may have heard about Google’s new QR code, an innovation from Google that allows users to learn more about a company by scanning a special bar code with their cell phones. If you are a Google Local enabled business you may have received a Google sticker/decal in the mail recently; we at OfficeDrop did (and you can see our scan of it below.)

What is Google’s 2D QR Code?

Here is the Google Maps sticker, with the 2D scannable QR code, that OfficeDrop got in the mail yesterday. Scroll to see it on the lower right of the image:

This 2D QR code is actually a bar code. A camera phone equipped with the right software can scan the QR code, launch a web browser and pull up specific information relating to that particular code! Of course, the new Google Android (or Droid) phones have the ability to read these 2D codes. The scanner is then directed to the company’s Google Map’s ‘Place Page.’ As you can imagine, this creates a lot of incentives for businesses to duplicate and post their unique code for the public to scan. This will allow customers and potential customers to learn more about your company.

Scan Google QR Code

Google hopes you will place the decal you got with the QR code in your businesses window. Then potential customers will use their Droid phones to scan the 2D code and learn more about your business. But you can scan and reprint this decal, and place it in multiple windows or locations! You should not hesitate to scan the sticker into a PDF for later use. With OfficeDrop document scanning service, you can scan your code and save it as a PDF. The code will be printable so that it can be read by cell phones and other QR bar code readers.

  • Scan your QR code

  • Print your code

  • Post and get found!

You can also have your code read off a computer screen once it is in digital storage – another excellent way to spread your company’s message to potential customers. Try using your Google phone to read the bar code in the OfficeDrop decal we’ve scanned above!

A few tips if you are going to scan your businesses Google Local 2D QR code:

  • Image quality matters. Scan you Google decal at at least 200 DPI. Anything less could result in an image that your customers are unable to properly scan with their phones.
  • If you have multiple locations, and have received multiple decals with 2D codes from Google, you should be careful not to mix up the decals. You don’t want place a code for one location at your other place of business.

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