Archive for the ‘Marketing’ Category

PCWorld Says: Go Paperless with OfficeDrop

Thursday, June 23rd, 2011

OfficeDrop is very pleased that Robert Strohmeyer of PCWorld has just written a piece titled “Go Paperless with OfficeDrop.” At OfficeDrop, our favorate quote from the article is

“Like Dropbox on steroids”

That’s pretty cool!

DocketPort Scanners

Tuesday, May 31st, 2011

OfficeDrop is pleased to announce that ScanDrop, OfficeDrop’s scan to the cloud scanner software, now works with Document Capture Technologies, Inc’s DocketPORT family of scanners. This means that owners of DocketPort’s popular scanners will now be able to scan to their favorite cloud services like Google Docs, OfficeDrop and Evernote with the greatest of ease.

“Scan to cloud technology is a major component of the global SaaS (software as a service) sector, which is projected to grow to more than $40-$50 billion by 2014 from roughly $13 billion in 2009, is an area that we intend to gain both market share and significant revenues,” said David P. Clark, Chief Executive Officer of Document Capture. “Partnerships with the best and most innovative companies such as OfficeDrop ensure that DCT is well positioned to participate fully in one of the largest current technology opportunities. Our image capture solutions as well as our ongoing product development are tailor made for this sector.”

Configuring DocketPort Scanners with ScanDrop

Now, configuring a DocketPort Scanner to scan to the cloud is easy. OfficeDrop has now published instructions on configuring your DocketPort scanner on Windows and configuring a DocketPort scanner on the Mac in the OfficeDrop help section. So, if you are trying to use your DocketPort to scan to Google Docs, Evernote, OfficeDrop or the cloud, ScanDrop is there to help you!

List of Compatible DocketPort Scanners

ScanDrop will work with the following Document Capture Technologies products:

  • 467
  • 468
  • 487
  • 488
  • 667
  • 687

We hope that this makes it easier for you to get your documents into the cloud!

Messiest Office Winners

Tuesday, May 31st, 2011

Alright! The results are in! Thanks to everyone who voted for the messiest office in our Messiest Office Contest!

The finalists had some real paper problems, but we hope that the following winners will use the prizes that they’ve “earned” to get on the path to a more organized office.

First Place Prize

First place, and winner of $400 Gift Card to Staples, 1/2 Day Virtual Coaching Session with Joshua Zerkel of Custom Living Solutions, 6-month subscription to OfficeDrop is:

“I Had It Just a Minute Ago” by Tim Kral

Messiest Office (c) OfficeDrop 2011

Messiest Office Winner

Some of the comments on this post were amazing: “When we have to go in to do something on his computer, we let others know so that if we don’t come out in 10 minutes they will come looking for us!”

Second Place Prize

Second Place, and winner of a Canon imageFORMULA P-150 Portable Document Scanner, 6-month subscription to OfficeDrop is:

“Messiest Office” by David Holst

Messy Office (c) OfficeDrop 2011

Third Place Prize

Third place, and winner of $50 Gift Card to Staples, 6-month subscription to OfficeDrop is:

“Tsunami in Home Office” by James Stinnett

Messiest Office (c) OfficeDrop 2011Thanks again to everyone who participated, either by voting or uploading a picture of their messy office!

At OfficeDrop, we hope that we can help you go paperless and get organized with our line of scanner software, our mail in scanning service and our desktop to cloud digital filing system and cloud content management service. Contact us if we can help you get organized!

OfficeDrop in Canon’s Scanner Alliance Page

Tuesday, May 10th, 2011

OfficeDrop is now officially in Canon’s Alliance Marketing DR Scanner Compatibility Listing. This means that Canon has not only provided OfficeDrop with the code necessary to interface our scanner software and our digital filing system software with their scanners, they also recognize us as a valuable member of their scanner ecosystem.

The Cannon scanners listed as compatible are:

  • DR-2510C
  • DR-2580C
  • DR-3010C
  • DR-4010C
  • DR-5010C
  • DR-7090C
  • DR-9050C
  • DR-7550C
  • DR-6050C
  • DR-X10C
  • P-150

OfficeDrop’s Listing in Canon’s Alliance Marketing:
officedrop-description-cannon-scanner

New OfficeDrop Home Page

Wednesday, April 27th, 2011

OfficeDrop has just launched a new home page. We hope that this page will help our visitors understand what we do, and also make it easier for people looking for our three primary services to get the exact one they are searching for. We’ve noticed that there has been some confusion since we launched our scanner software and it has made for some interesting customer service phone calls. We aren’t trying to confuse anyone, and so this new page is our attempt to make things instantly more clear for the visitor.

We went with some big app style “buttons” for the new calls to action, with the hopes that they will be intuitive and will call out to people looking for one of our three solutions.

app-style-cta

Send us an email if you have any comments!

Small Business Marketing Tip

Friday, February 25th, 2011

Healy Jones, head of marketing at OfficeDrop, has just published an online marketing tip at DIYMarketers.com.

The Tip is on a very common online ad copy that marketers forget to optimize.

marketing mistake

marketing mistake

Small Business Social Media Marketing Lessons – From Shaq!

Friday, February 18th, 2011

Bostinnovation has a great piece on with 5 tips on how Shaq uses social media. The write up is great, and the tips are actually quite useful for a small business trying to grow a social media presence!

the_real_shaq-the_real_shaq-on-twitter_1297975450094

And yup, you can follow Shaq on twitter here.

Small Business Marketing Tip

Tuesday, November 16th, 2010

I recently posted a small business marketing tip on DIY Marketers on how to use your LinkedIn profile as an SEO tool. Check it out:

linkedin-tip

Website Conversion Tips

Wednesday, October 27th, 2010

Anand Rajaram, OfficeDrop’s co-founder and Chief Product Officer, has just completed a list of tips and tools we used here during our recent website redesign to improve visitor conversion. You can see the entire list of his articles on the Performable blog.

Anand Rajaram on Improving Website Conversion:

Optimizing Conversion Rates Part One – Quantitative Tests

Optimizing Conversion Rates Part Two – Qualitative Tests

Optimizing Conversion Rates Part Three – Lessons Learned

OfficeDrop Co-Founder Anand Rajaram on Site Conversion

Friday, October 15th, 2010

anand-rajaram-mugshotOfficeDrop’s co-founder, Anand Rajaram, has recently written a post on tests we used here at OfficeDrop during our recent site redesign to optimize our conversion rate. The post is found on Performable’s blog here: Optimizing Conversion Rates with Simple Tests.

When we remodeled our site, we took advantage of a large number of online tests to make the site experience better. Anand set up and ran some pretty cutting edge tests that helped us understand what our visitors were looking for, how they interacted with the site and where they got confused/lost the message/didn’t like the navigation. The post I’ve linked to above is the first in a series that he is going to write on how we did this.

Anand mentions a few pretty cool, cutting edge testing tools that we used, including UserTesting, Feedback Army, and FiveSecondTest.

performable-logo-260wSpecial thanks to the folks over at Performable for giving us the opportunity to post on their blog. They are a local, Cambridge MA company focused on helping startups turn website visitors into customers, and are a great contributor to the startup scene here in the Boston area.

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